{"id":3270,"date":"2016-10-11T22:29:23","date_gmt":"2016-10-11T22:29:23","guid":{"rendered":"http:\/\/www.marcandmore.com\/?post_type=project&#038;p=3270"},"modified":"2017-01-23T16:55:20","modified_gmt":"2017-01-23T16:55:20","slug":"a2a2-melk","status":"publish","type":"project","link":"https:\/\/www.marcandmore.com\/?project=a2a2-melk","title":{"rendered":"Blu Cow &#8211; A2A2 Melk"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; url_new_window=&#8221;off&#8221; use_icon=&#8221;off&#8221; icon_color=&#8221;#e7007e&#8221; use_circle=&#8221;off&#8221; circle_color=&#8221;#e7007e&#8221; use_circle_border=&#8221;off&#8221; circle_border_color=&#8221;#e7007e&#8221; image=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/A2A2Logos-1.jpg&#8221; icon_placement=&#8221;top&#8221; animation=&#8221;off&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_icon_font_size=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Visuele identiteit, campagne &amp; verpakkingsdesign<\/h1>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/A2A2Packshot.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;2_3&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/1116016-A2A2-verpakking-3D.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_video admin_label=&#8221;Video&#8221; src=&#8221;https:\/\/youtu.be\/FA8xg4mWv8I&#8221;] [\/et_pb_video][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/A2A2-Header-case.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_video admin_label=&#8221;Video&#8221; image_src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/Schermafbeelding-2016-10-12-om-02.56.43-e1476233942778.png&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/A2A2_v004.mp4&#8243;] [\/et_pb_video][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/1116018-A2A2-Spanwand-Banners.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/1116016-A2A2-Consumentenflyer.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Tekst&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<blockquote><p>Identiteit voor het\u00a0nieuwe en revolutionaire product in het zuivelschap:\u00a0A2 melk.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #e7007e;\"><strong>Voel je lekker, ervaar het verschil!<\/strong><\/span><\/p>\n<p class=\"p1\">Melk kan bij veel mensen ongemak veroorzaken.\u00a0Sterker nog, vandaag de dag zou 1 op de 5 mensen moeite\u00a0hebben met het verteren van melk. Uit onderzoek bijkt: Van\u00a0origine gaven koeien melk die alleen A2 eiwit bevatte. Maar\u00a0in de loop van de tijd ondergingen veel koeien een natuurlijke\u00a0mutatie en begonnen melk te geven waar A1 eiwit in zat.\u00a0En met de komst van A1 eiwit, begonnen ook de buik- en\u00a0zuivel-gerelateerde klachten.\u00a0Feit is dat het voor velen van ons moeilijk is om A1 eiwit,\u00a0zoals die in onze hedendaagse melk zit, te verteren.<\/p>\n<p class=\"p1\">Het goede\u00a0nieuws: Er zijn nog steeds veel 100% A2 koeien. En d\u00e1t zijn de\u00a0enige koeien die A2A2\u00ae gebruikt voor hun\u00a0melk. Dat betekent\u00a0dat er een grote kans is dat meer mensen weer melk kunnen\u00a0consumeren en zich ook nog eens goed voelen!\u00a0Daarom is er nu\u00a0A2 melk, melk met enkel en\u00a0alleen A2 eiwitten net zoals de melk van de oerkoe.<\/p>\n<p class=\"p1\">We ontwikkelden de branding voor zowel Blu Cow als A2A2\u00ae. Voor A2A2\u00ae ontwikkelden we de\u00a0verpakkingslijn, campagne, animatie en POS materiaal. De komende maanden staan\u00a0in het teken van de uitrol naar alle grote supermarkt ketens in Nederland en de rest van Europa.<\/p>\n<p class=\"p1\">A2A2 in het nieuws:\u00a0<span style=\"color: #e7007e;\"><a style=\"color: #e7007e;\" href=\"http:\/\/www.distrifood.nl\/assortiment\/nieuws\/2016\/10\/oermelk-bij-plus-en-coop-101101873\">Distrifo<span style=\"color: #e7007e;\">od<\/span><\/a>, <a style=\"color: #e7007e;\" href=\"http:\/\/nos.nl\/artikel\/2137209-oermelk-in-de-supermarkt-speltbrood-onder-de-zuivel.html\">NOS<\/a>, <a style=\"color: #e7007e;\" href=\"http:\/\/www.omroepgelderland.nl\/nieuws\/2118573\/Oermelk-uit-Groenlo-vanaf-maandag-in-de-supermarkt\">Omroep Gelderland<\/a><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Tekst&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Wil je weten\u00a0wat we voor jou kunnen betekenen? Neem dan contact met ons op;<\/p>\n<p>[\/et_pb_text][et_pb_button admin_label=&#8221;Knop&#8221; button_url=&#8221;http:\/\/www.marcandmore.com\/?page_id=2755&#8243; url_new_window=&#8221;off&#8221; button_text=&#8221;neem contact met ons op&#8221; button_alignment=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;off&#8221; button_border_radius=&#8221;0&#8243; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243;] [\/et_pb_button][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/1116016-A2A2-samples.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/A2A2-Girl-with-Milk-glass.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visuele identiteit, campagne &amp; verpakkingsdesign Identiteit voor het\u00a0nieuwe en revolutionaire product in het zuivelschap:\u00a0A2 melk. &nbsp; Voel je lekker, ervaar het verschil! Melk kan bij veel mensen ongemak veroorzaken.\u00a0Sterker nog, vandaag de dag zou 1 op de 5 mensen moeite\u00a0hebben met het verteren van melk. Uit onderzoek bijkt: Van\u00a0origine gaven koeien melk die alleen A2 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3368,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[132,131,139,133],"project_tag":[],"class_list":["post-3270","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagne","project_category-identiteit","project_category-packaging","project_category-webdesign"],"_links":{"self":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/3270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3270"}],"version-history":[{"count":43,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/3270\/revisions"}],"predecessor-version":[{"id":3576,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/3270\/revisions\/3576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/media\/3368"}],"wp:attachment":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3270"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=3270"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=3270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}