{"id":3129,"date":"2016-07-09T23:41:36","date_gmt":"2016-07-09T23:41:36","guid":{"rendered":"http:\/\/www.marcandmore.com\/?post_type=project&#038;p=3129"},"modified":"2017-01-23T17:01:54","modified_gmt":"2017-01-23T17:01:54","slug":"the-flavour-selection-cocktails-made-easy","status":"publish","type":"project","link":"https:\/\/www.marcandmore.com\/?project=the-flavour-selection-cocktails-made-easy","title":{"rendered":"Maxxium &#8211; The Flavour Selection Identity"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; url_new_window=&#8221;off&#8221; use_icon=&#8221;off&#8221; icon_color=&#8221;#e7007e&#8221; use_circle=&#8221;off&#8221; circle_color=&#8221;#e7007e&#8221; use_circle_border=&#8221;off&#8221; circle_border_color=&#8221;#e7007e&#8221; image=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/FS-logo.png&#8221; icon_placement=&#8221;top&#8221; animation=&#8221;top&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_icon_font_size=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Cocktails made easy.<\/h1>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/mix.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;2_3&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/Maxximum-FlavSelec-200-x-90-WT.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/Nekhanger.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/Maxximum-FlavSelec-GallGall-2-x-3-v12WT-2kopie.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Tekst&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Maxxium Nederland heeft onder andere de merken Bols, J\u00e4germeister, Freixenet, Remy Martin, Villa Massa, Licor 43 en Coebergh in het portfolio. Om de merkbeleving te versterken hebben ze ons gevraagd \u2018iets met cocktails\u2019 te doen.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Veel mensen hebben het idee dat cocktails maken ingewikkeld is. Met deze campagne laten we zien dat het super eenvoudig is. Basisidee: The Flavour Selection. Via een site laten we aan consumenten en horecaondernemers zien dat je in drie stappen een heerlijke cocktail maakt.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De site met video\u2019s en recepten vormt de basis. Daarnaast hebben we advertenties, abri\u2019s, boekjes en fleshangers ontwikkeld. Ook merkactivatie in de vorm van cocktailshakers op relevante plaatsen maakt deel uit van het plan.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Tekst&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Benieuwd hoe je zelf een lekkere cocktail maakt?\u00a0<span style=\"color: #e7007e;\"><a style=\"color: #e7007e;\" href=\"http:\/\/theflavourselection.nl\/recipe\/8\" target=\"_blank\">hier<\/a><\/span>\u00a0vind je Bols Pinned Up: lekker fris en intens!<\/p>\n<p>Meer weten over The Flavour Selection? Kijk dan <span style=\"color: #e7007e;\"><a style=\"color: #e7007e;\" href=\"http:\/\/theflavourselection.nl\/\" target=\"_blank\">hier<\/a><\/span><\/p>\n<p>Wil je weten\u00a0wat we voor jou kunnen betekenen? Neem dan contact met ons op;<\/p>\n<p>[\/et_pb_text][et_pb_button admin_label=&#8221;Knop&#8221; button_url=&#8221;http:\/\/www.marcandmore.com\/?page_id=2755&#8243; url_new_window=&#8221;off&#8221; button_text=&#8221;neem contact met ons op&#8221; button_alignment=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;off&#8221; button_border_radius=&#8221;0&#8243; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243;] [\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cocktails made easy. Maxxium Nederland heeft onder andere de merken Bols, J\u00e4germeister, Freixenet, Remy Martin, Villa Massa, Licor 43 en Coebergh in het portfolio. Om de merkbeleving te versterken hebben ze ons gevraagd \u2018iets met cocktails\u2019 te doen. Veel mensen hebben het idee dat cocktails maken ingewikkeld is. Met deze campagne laten we zien dat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3138,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[132,131,133],"project_tag":[],"class_list":["post-3129","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagne","project_category-identiteit","project_category-webdesign"],"_links":{"self":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/3129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3129"}],"version-history":[{"count":4,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/3129\/revisions"}],"predecessor-version":[{"id":3590,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/3129\/revisions\/3590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/media\/3138"}],"wp:attachment":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3129"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=3129"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=3129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}