{"id":2960,"date":"2016-03-11T18:24:36","date_gmt":"2016-03-11T18:24:36","guid":{"rendered":"http:\/\/www.marcandmore.com\/?post_type=project&#038;p=2960"},"modified":"2016-11-24T14:59:09","modified_gmt":"2016-11-24T14:59:09","slug":"cci-groep-identity","status":"publish","type":"project","link":"https:\/\/www.marcandmore.com\/?project=cci-groep-identity","title":{"rendered":"CCI Groep identity"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; url_new_window=&#8221;off&#8221; use_icon=&#8221;off&#8221; icon_color=&#8221;#e7007e&#8221; use_circle=&#8221;off&#8221; circle_color=&#8221;#e7007e&#8221; use_circle_border=&#8221;off&#8221; circle_border_color=&#8221;#e7007e&#8221; image=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/Case_CCI_logo.jpg&#8221; icon_placement=&#8221;top&#8221; animation=&#8221;top&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_icon_font_size=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Een nieuwe identiteit voor CCI Groep.<\/h1>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_CCI_groep_logo_small.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;2_3&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/CCI-Groep-Mok-mm.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_CCI_stationary.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_CCI_Sessie4_-Business-cards-DOTS_braaza.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_CCI_groep_Briefpapier.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Tekst&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p><strong>Opdracht.<\/strong>\u00a0Breng een duidelijke merkhi\u00ebrarchie aan voor CCi IT Groep, CCI Livits en een\u00a0nieuw product.<\/p>\n<p><strong>Oplossing<\/strong>.\u00a0In samenwerking met <a href=\"https:\/\/www.linkedin.com\/in\/mariannerobben\/nl\" target=\"_blank\">Marianne Robben<\/a> hebben we een duidelijke merkvisie gegeven en de hi\u00ebrarchie bepaald van het corporate merk <a href=\"https:\/\/ccigroep.nl\/home\" target=\"_blank\">CCI Groep<\/a>\u00a0en\u00a02 producten gecre\u00eberd. <a href=\"https:\/\/livits.ccigroep.nl\/home\" target=\"_blank\">Livits<\/a> en het nieuwe product <a href=\"https:\/\/braaza.ccigroep.nl\/home\" target=\"_blank\">Braaza<\/a>. Door CCI Groep te positioneren als corporate merk behouden we de autoriteit en heritage van CCI Groep. De producten krijgen daardoor een kwaliteitslabel maar behouden hun identiteit.<\/p>\n<p><strong>Result.<\/strong> Door een eenduidig beeld te cre\u00ebren in typografie, beeld, vorm, kleur en logo, maar toch een duidelijk onderscheid te maken tussen corporate, product en endorsement is er een duidelijk en heldere identiteit ontstaan waardoor zowel de markt van kleine-, middel- en grote verenigingen door CCI Groep bedient kan worden.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Tekst&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>Bekijk <span style=\"color: #e7007e;\"><a style=\"color: #e7007e;\" href=\"https:\/\/ccigroep.nl\/home\" target=\"_blank\">hier<\/a><\/span> de site van CCI groep.<\/p>\n<p>Bekijk <span style=\"color: #e7007e;\"><a style=\"color: #e7007e;\" href=\"https:\/\/livits.ccigroep.nl\/home\" target=\"_blank\">hier<\/a><\/span> de site van\u00a0Livits.<\/p>\n<p>Bekijk <span style=\"color: #e7007e;\"><a style=\"color: #e7007e;\" href=\"https:\/\/braaza.ccigroep.nl\/home\" target=\"_blank\">hier<\/a><\/span> de site van\u00a0Braaza.<\/p>\n<p>Meer weten over CCI Groep en wil je weten\u00a0wat we voor jou kunnen betekenen? Neem dan contact met ons op;<\/p>\n<p>[\/et_pb_text][et_pb_button admin_label=&#8221;Knop&#8221; button_url=&#8221;http:\/\/www.marcandmore.com\/?page_id=2755&#8243; url_new_window=&#8221;off&#8221; button_text=&#8221;neem contact met ons op&#8221; button_alignment=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_button=&#8221;off&#8221; button_border_radius=&#8221;0&#8243; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243;] [\/et_pb_button][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_Braaza_window.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_Braaza_macbook_DOTS_S4V1.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_Braaza_macbook_mockup_v2.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Rij&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_CCI_groep_Brandbook.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_image admin_label=&#8221;Afbeelding&#8221; src=&#8221;http:\/\/www.marcandmore.com\/wp-content\/uploads\/MM_CCI_brands.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een nieuwe identiteit voor CCI Groep. Opdracht.\u00a0Breng een duidelijke merkhi\u00ebrarchie aan voor CCi IT Groep, CCI Livits en een\u00a0nieuw product. Oplossing.\u00a0In samenwerking met Marianne Robben hebben we een duidelijke merkvisie gegeven en de hi\u00ebrarchie bepaald van het corporate merk CCI Groep\u00a0en\u00a02 producten gecre\u00eberd. Livits en het nieuwe product Braaza. Door CCI Groep te positioneren als [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2971,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[132,131,133],"project_tag":[],"class_list":["post-2960","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagne","project_category-identiteit","project_category-webdesign"],"_links":{"self":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/2960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2960"}],"version-history":[{"count":9,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/2960\/revisions"}],"predecessor-version":[{"id":2983,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/project\/2960\/revisions\/2983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=\/wp\/v2\/media\/2971"}],"wp:attachment":[{"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2960"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=2960"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.marcandmore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=2960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}